Cheaper, Faster: AI Transforms the Fashion Photoshoot Industry

Wiki Article

Fashion has always been a fast-paced, visual-driven, and competitive industry. For many years, photography for fashion content, which consists of everything from rental fees for studios to hiring models and creating wardrobes, along with the retouching of images, has traditionally been among the highest costs associated with creating fashion content. However, a wave of change has begun to occur, as the development of generative AI (a type of artificial intelligence) will provide less expensive, faster, and more flexible methods for creating fashion content than were previously available.

As a result of this shift, I have personally experienced a transformation through the implementation of Visboom, which is known throughout the creative industry as one of the leading generative AI-based visibility software. I am currently a live user who manages fashion content for online retail. The evolution of my fashion content creation process has dramatically restructured how I operate my business.

The costs associated with photo shoots of fashion content have dropped considerably. The previous cost of conducting a single catalog shoot for 20-30 items consisted of the following expenses: rental fee for studio, photography fees, makeup artist fees, model fees and logistics. The total cost for a single catalog shoot can be anywhere from several million to tens of millions of dollars. In addition, there was always the risk of the final product not meeting expectations, requiring a second set of photos to be created. Using Visboom has enabled me to create high-quality fashion images very easily and efficiently without having to deal with such an expensive and complicated process as traditional methods. I simply take an image or use a template of a model and then use the program to generate a new image by modifying the outfit, colours, poses and photography style in a matter of seconds. My cost to produce a fashion photo has reduced by nearly 80% from my experience. My content production time is 10 times faster. I can now create new versions of photos at any time without having to do a full photo shoot again. All of this adds significant savings to small and medium-sized businesses and allows them to save money and be more competitive.

The primary advantage of Visboom as the best visibility software for generative AI is the speed with which it operates. The generative AI process eliminates multiple stages of traditional photo production that previously required the extensive involvement of a human being to create visually stunning results immediately. My workflow has changed dramatically due to the introduction of generative AI. Before, my workflow was:

Research concepts.

Prepare sets, wardrobes and lighting for hours.

Spend hours taking photos and then select photos and do retouching multiple times.

In contrast, I can now:

1) Determine the visual style that I want.

2) Upload a photo or model and receive the results within 5–30 seconds.

3) If I don't like the results, I can generate new results immediately.

Daily visual content like posts for social media can be created with multiple different images. In one hour of creating these images using Visboom, I could produce multiple images that would not have been possible using traditional methods at such a fast speed that my content calendar is continually adapting to the quickly moving trends of today's world.

I was unsure about AI when it was first introduced; however, seeing how realistic the results were for texture, contrast, and colour for my model photos was impressive to see. Generative AI has evolved so far, that now a person can take a photograph of their product, model, and/or backdrop using the techniques of a studio.

Consistency is the number one reason I keep returning. In traditional photography shoots, there can often be significant differences in tone, saturation, and overall mood between each photo shoot of the same collection of clothing. With AI we can create visual representations that look identically consistent each and every time.

Additionally, the versatility and flexibility I have with AI is something I love. I can:

Change clothing without having to change the model

Change colour on an item based on what is available to ship

Create multiple pose variations for the same product

Use thematic backdrops (urban, outside, minimalist, expensive) based on the catalog display I want to create.

I use these flexible characteristics of AI technology as tools in my creative strategy.

The fashion industry faces one of the largest production risks: if a photo does not turn out properly, you may need to spend thousands of dollars to fix it. AI eliminates this risk entirely by allowing you to instantly fix mistakes.

I believe that AI can enable small to compete on an equal footing with bigger brands. In the past, only large companies could afford to create a professional-quality catalog of fashion products, but with AI, new companies can now produce high-quality images with just a camera and Visboom.

I have used Visboom as a real-life user, and I see that AI is now the driving force behind innovation in the fashion visual industry.

The introduction of Visboom into my process has changed my working methods from relying on multiple vendors to a more efficient, cost-effective self-service model for creating professional quality products. If this growth continues, AI could become the new norm for producing global fashion catalogs. AI does not take the place of human imagination; instead, it expands and increases human creativity in a way that is accessible to everyone. The fashion photoshoot industry is evolving towards an increasingly inclusive, efficient, and opportunity-based future.